Considering the turbulence caused by the COVID-19 pandemic in the industry, fitness marketers need to be more resilient and adaptable in 2021. With people spending more time at home than ever, new wellness and fitness marketing trends are on the rise.
On the one hand, people are reluctant to go to gyms and fitness studios, given the COVID-19 health and safety concerns, and on the other, there has been a spike in online searches for home workouts and home fitness tech. Thanks to the nationwide lockdown, people who couldn’t find the time to exercise before the pandemic started taking more interest in health and fitness.
Things have taken a turn in the wellness and fitness world, and marketers need to stay on top of the changing trends in order to stand out from the crowd this year.
Let’s explore the top fitness marketing trends in 2021 and discuss what they mean for your business.
5 Wellness and Fitness Marketing Trends You Should Look Out for
Here are the trends you should follow in 2021 to take your wellness and fitness marketing game to the next level.
Digital Fitness Will Continue to Dominate
Even after the successful development of a coronavirus vaccine, many fitness enthusiasts will likely continue to work out at home. People have become accustomed to staying indoors and using wellness and fitness apps. The convenience of exercising at home coupled with the fear instilled by the pandemic may prevent the majority of people from going to gyms and fitness studios.
With this in mind, fitness marketers need to adjust their marketing strategy to cater to the needs of the refined audience. You should consider offering virtual fitness sessions and gym classes through an online application. You can also have your trainers offer free wellness and fitness advice to the clientele. This will not only help you connect with your target audience on a deeper level but also allow you to expand your customer base and reach a global audience.
Increased Popularity of At-Home Workouts
This trend is one of the most important wellness and fitness marketing trends. It is closely related to digital fitness. However, you don’t necessarily have to rely on apps to engage with your clients. Now that more and more people are inclining towards at-home workouts, you can offer consultations and provide customized bodyweight workout plans online.
This will ensure a steady stream of income for your business while assuring your clients that you’re there for them in these unprecedented times. Let your audience know that you’re adamant about providing them with the best quality services and you have the tools and resources to meet their changing needs and expectations.
An All-Inclusive Fitness World Awaits
Ever since the pandemic started, people have come to the realization that fitness is for everyone. Each individual needs to and reserves the right to take care of their body, regardless of body weight, gender, or age. It is not only about losing or gaining weight. The idea is to stay active physically because it helps keep anxiety, demotivation, and mental disturbances at bay.
Wellness and fitness marketers can play a crucial role in promoting the idea of all-inclusive fitness. The best way to go about this is by leveraging the power of social media. In 2021, you should focus more on spreading awareness about the importance of exercising regularly and staying fit for better overall health and well-being.
For example, you could ask your clients to share before-and-after photos and regular updates of their fitness journey. You could also create a post encouraging people to ask questions and share fitness tips and experiences.
The Chatbot Market is Growing
The chatbot market is expanding fast globally. Within the next five years, it may be worth around $7.7 billion with over a billion active users.
Chatbots are a powerful tool used to help people looking for information. As a fitness marketer, you need to jump on the automation trend. Modern-day people need answers and they need them quickly. They expect you to deliver content that addresses their concerns and meets their needs.
While you can’t have customer support members working 24/7, you can use chatbots to engage with the audience when no one’s around. In addition to answering basic questions, chatbots can help prospects sign up for a fitness session or register as a client.
Influencer Marketing is Here to Stay
Influencer marketing will continue to rise as one of the most important fitness marketing trends in 2021. If you look around, you’ll find several social media influencers working to promote fitness businesses.
You should reach out to a few credible influencers whose vision and values match yours and come up with exciting campaigns to tap into their audience. You’ll be surprised to see how much of an influence these figures have on social media users. People like to hear about their experiences and trust their reviews and recommendations.
If you sell fitness accessories, you can send out some products to influencers to review. If you want to encourage people to come to your gym or fitness studio, consider inviting these influencers over so they can share honest reviews and first-hand experiences with their followers. This will bring your business in the limelight and bring more traffic to your website, social media profiles, and studio.
People’s interest in wellness and fitness has increased significantly since the coronavirus outbreak. As a marketer, you must stay on top of the wellness and fitness marketing trends in 2021. Try to reach your audience where they are and ensure a pleasant, hassle-free experience for them. At the end of the day, it’s all about experimenting with your marketing strategy and finding out what works for your clients and your business.