The big names in the industry you look up to didn’t have millions of followers when they first started out on Instagram. It takes time, a whole lot of consistency, and effective Instagram advertising to earn that kind of reputation.
You’re doing it wrong if:
- You create random posts whenever you have time
- You don’t stay on top of the latest advertising trends
- You haven’t built a meaningful connection with your audience
Instagram is a powerful tool that you can use to stand out from your competitors and generate quality leads. There are countless ways you can grow your following organically and come across as an expert in your niche.
Top 6 Instagram Advertising Tips for Fitness Brands
The following tips and tricks will help you gain followers on Instagram and scale your business in no time.
Post Inspirational Quotes to Motivate Your Audience
Staying committed on the fitness journey is not easy. An excellent way to maintain your customer base and convince prospects to take the first step towards their fitness goals is by posting inspirational quotes. Creating uplifting content helps fitness brands gain visibility and the audience’s trust. By sharing motivational posts, you can get people excited about your products and services.
Don’t know what to post?
Look for inspirational quotes from your favorite fitness celebrities or ask your team to share something positive about their fitness journeys.
Use the Right Hashtags
If you want to build a strong following on Instagram, you must speak their language: hashtags. Without using hashtags, it’s almost impossible to earn a considerable number of likes, comments, and shares on your posts.
You should target hashtags that are popular and trending in your niche. Also, make sure all the hashtags are relevant to your post and your business, in general. This will help you stay active on Instagram, ensuring that your brand is on top of your audience’s minds.
That being said, you must avoid abusing hashtags. The idea is to leverage the power of this tool without making it seem you’ve put in too much effort. Stick to the general rule of adding 5-30 hashtags in a post. See some popular hashtags for fitness brands below.
#gymlife #nopainnogain #bodybuilding #workout #trainhard #instarunners
It’s also crucial to understand that people expect fitness brands to talk about more than just workouts. You should raise awareness about eating well-balanced meals and leading an overall healthy lifestyle. For such posts, you can use the following hashtags.
#getfit #eathealthy #healthyrecipes #vegandiet #cleaneating #caloriecounting #glutenfreediet
Create Testimonial Videos
This is one of the most important Instagram advertising tips for fitness brands. Posting testimonial videos is a sure-fire way of gaining prospects’ trust, especially if you’ve recently entered the social media world. Moreover, it doesn’t make you sound too promotional.
On Instagram, people are usually more interested in getting to know different brands to determine which ones fit their needs and preferences better. Besides, brands that share customer reviews and feedback are quick to establish credibility.
A survey revealed that positive customer reviews impacted the buying decision of 90% of respondents. Hence, you must not miss out on a chance to share a rave review or bring a loyal customer to the spotlight to gain the trust of your audience.
Tell Stories to Win Prospects’ Hearts
Storytelling is an excellent way of standing out from the crowd. While other brands try to navigate the social media space, you can establish dominance by telling real-life stories to your target audience.
For starters, you’d want to share your brand’s story to help prospects know you better and see how you’re different from others. You can shoot a short video clip to tell the audience why you’re so passionate about your work and give an overview of your brand. Don’t forget to add energetic music in the background along with text and your logo before uploading it on the video creation tool.
The more engaging and value-adding your video is, the more likely it will be shared by the viewers.
Post Regular Instagram Stories
Aside from posting well-curated content on your feed, you should create Instagram stories to foster a personal connection with your followers. Think organic, unfiltered, DIY-type content to set yourself apart!
For example, having a fitness instructor share their fitness routine and styles on the stories is a great idea. People want to hear real-life stories because fitness is personal. Use Instagram stories to give your prospects a feel of your brand, inviting them to walk through your doors.
Create Sponsored Ads
Expanding your reach with sponsored ads is also one of the most important Instagram advertising tips for fitness brands. The best thing is that you can set a budget and control your spending on these ads. Also, thanks to the carousel feature, you can create multiple ads to promote a specific product or service.
With sponsored ads, you can reach out to your target audience in a whole new way. Make sure your content is relevant and engaging. You can also turn some of your existing high-performing posts into sponsored ads.
It’s Time to Boost Your Instagram Fame!
When it comes to Instagram advertising, post and pray don’t work. You need to develop a well-thought-out strategy to get to the forefront of the hyper-visual platform. People want to connect with authentic brands that can guide them on their fitness journeys.
Below are the Instagram advertising tips for fitness brands that we swear by.
- Create motivational content
- Use relevant hashtags
- Share customer reviews
- Embrace storytelling
- Connect with people via Instagram stories
- Create sponsored ads
There you have it. With these tips, you’ll be able to take your Instagram advertising game to the next level.