What Is Social Media Advertising?

Traditional advertising has morphed into social media advertising where paid ads are run on Facebook, LinkedIn, Instagram, and other platforms. It allows brands to generate sales through online channels that are used heavily by their target audience.

Our social media advertising services allow gym owners to enjoy instant results on all the mainstream social media platforms. We promote your fitness products and services to the right people. Our services enable you to create and display highly targeted advertising without breaking the bank.

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Surveys suggest that brands will nearly double their online ad spend by 2030.

In the online space, it’s becoming increasingly challenging to get your brand message across, as there are several channels vying for user attention. You can turn the tables with social media advertising.

Margaux Agency offers strategy sessions to help you compete against other fitness centers online!

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Margaux Agency’s Social Media Advertising Services

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Facebook

We develop hyper-targeted ads and provide competitive cost-per-click rates. With remarketing ads, you can resonate with website visitors that have already shown interest in your brand. Make your products visible to 100,000 users at once with affordable rates.

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Instagram

Our Instagram advertising combines a creative eye and strategic insights to implement successful ad campaigns. We prioritize targeting saved audiences, custom audiences, and lookalike audiences.

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We incorporate breath-taking visuals and impactful copy into ads and present them to your audience on the Home Feed, Category Pages, and Search Results.

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We provide three types of ad formats.

Sponsored Content – Show up on the member feeds.
Text Ads – Promote ads having various sizes and ratios.
Sponsored InMail – Send personalized messages with custom fields to your audience’s inbox.

More than half of all online brand discovery occurs in social media feeds.

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Margaux Agency’s Social Media Advertising Process

Step 1 | Assign a Social Media Expert to Your Brand

An experienced social media manager will be assigned the responsibility to increase your ad campaign results and drive down costs. They will research your business and audience, and proceed to build a multidimensional advertising strategy.

Step 2 | Create a Powerful Advertising Strategy

Based on our research, we execute a clear and concise ad strategy. It comprises effective advertising funnels and demonstrates how you can get your demographics to visit your website and improve conversions.

Step 3 | Develop Captivating Advertisements

Our ads are unique with a message that warrants countless clicks. Our ad experts write high-quality headlines, compelling ad copy, and embed HD images. With A/B split tests, you can immediately check your most successful ads.

Step 4 | Track Ads and Improvise

Find your campaign’s pain points and tailor them to generate better results. We track your campaigns daily. When low-performing ads affect your results, we suspend them and push new ads to keep the momentum going.

Step 5 | Get Transparent Reporting

Our experts show monthly performance with easy-to-understand reporting to display how your ads are performing. By integrating conversion tracking into your ads, we allow you to see conversions generated from our services, thus keeping the entire process transparent. In this way, you have a first-hand overview of our ad campaigns’ effectiveness.

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Whether you handle the social media page of a gym or fitness studio, reach out to us and discuss how our experienced social media advertising services can increase your reach and exceed your expectations.

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Why Choose Margaux Agency for Social Media Advertising Services

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Customer Insights

Our campaigns generate accurate and valuable insights by analyzing user behavior on your ads.

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Higher Conversion Rates

We target only those demographics that need your product/service, which increases the likelihood of converting them into permanent clients.

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Good Impression

Our ads get you noticed so you can build a strong presence on social media.

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Brand Credibility

One of our promotional strategies includes getting likable and credible social media influencers on board. Have them talk about your brand to increase customer trust.

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Content Visibility

Our campaigns boost your content visibility by promoting all types of content—blog posts, stories, and videos.

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Brand Recall

Our ads are memorable that leave a lasting effect on your audience and drives clicks.

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Low Costs

Since we only target relevant users and increase conversion rates, therefore, our strategies help you to get better ROIs and decrease your marketing costs.

Add retargeting pixels to your website & connect with recent site visitors.

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Frequently Asked Questions

Results

What type of results can I expect?

The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.

How much traffic can I expect?

The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.

How many conversions can I expect?

The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.

However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.

Isn’t it expensive to advertise on search engines like Google?

It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.

We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time.

Contract & Setup Fees

How long are the contracts?

We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.

Are there any setup fees?

There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary advertising accounts for you.

Service & Working Together

Who will be working on my account?

You will be assigned a dedicated paid search manager. This person is trained in search engine marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, each paid search manager reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.

How will you learn my business?

We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.

How will you create ads that fits my business?

In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.

Do I have to provide you with content for advertisements?

No, you do not have to provide us with content. However, if you have content, we are happy to use it.

Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.

Will you monitor the ad campaign to make sure we do not waste any money?

Yes, your paid search manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.

In addition, your paid search manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.

“Our team has recently partnered up with Margaux Agency on an event we were a part of that was very last minute. This was a huge opportunity for our company so we knew we had to get it right from all angles.

We had a very tight turn around time to get marketing pieces together, a new web landing page, social media content, as well as designing our event space. I would highly recommend any company to work with Margaux Agency.”

Jennifer Karsting, Co-Founder, | ÉLEVÉ Health

Social Media Advertising Services For Fitness Studios